TheSoul news

1 Billion Followers Summit Welcomes TheSoul Media CEO, Louisa Ioannidou

TheSoul and our incredible partners Hasbro and Crayola have been recognized at The Drum Awards Festival 2025!

Get your pumpkins ready because Crayola Create has officially been approved for the YouTube Kids Halloween Special Deal!

TheSoul Group (formerly TheSoul Publishing), the leading creator business platform and one of the world’s most viewed digital entertainment companies, today announced the launch of TheSoul Media, a new standalone division encompassing all of the company’s owned & operated (O&O) digital media brands as well as its creative agency.

Today, we’re making it official… TheSoul Publishing is now TheSoul Group.

TheSoul Publishing announces a new co-production with Banijay Kids & Family

We need your vote please!

In partnership with Shanghai Qinbao, we're excited to bring our globally popular IPs to Tencent TV, one of China’s leading OTT platforms, and the first OTT home for our hit kids’ brand Picoletta.

Congrats to the teams at TheSoul Publishing & Hasbro on winning a 2025 Digiday Award!

Today, we announced an expansion of our strategic partnership with Banijay Kids & Family, a global leader in children’s entertainment, behind hits like Totally Spies! and Mr Bean: The Animated Series.

TheSoul Publishing, together with our amazing partners at Crayola and Hasbro, has been honored with 3 nominations at the 2025 Digiday Awards.

We need your support! We are in the running for 2 exciting panels at SXSW 2026.

🚀 We’re in the middle of a made for mobile renaissance!

Buckle up! We have reached another major destination in our global streaming journey. No roadblocks, just fresh content and full-throttle entertainment! TheSoul is launching our most popular FAST channels on ScreenHits TV this month!

Big news! We just premiered the first episode of Lil Pudgys, an animated series developed in collaboration with Pudgy Penguins — now live on YouTube!

The 2025 Shorty Award winners were just unveiled at a special ceremony in NYC.... and TheSoul Publishing's SLICK SLIME SAM was a big winner! Our adorable pink friend won BEST YOUTUBE PRESENCE.

The 2025 Shorty Award finalists are here — and we’re thrilled to share that TheSoul Publishing has garnered four entries in the 'Best YouTube Presence category'! 🎉

We've expanded our streaming footprint through a new partnership with STIRR, the free ad-supported streaming service. The collaboration brings TheSoul’s globally recognized digital brands, including 5-Minute Crafts, Imagine PlayWorld, and 123 GO!, to STIRR’s growing channel lineup.

Congratulations to the entire team at TheSoul as we celebrate this latest honor from the Webby Awards!

We are thrilled to announce an exciting new partnership with Future Today

We thrilled to announce the launch of Toonzey, an exciting new brand dedicated to kids’ video programming.

Pudgy Penguins, one of the most successful NFT projects of all time, is expanding into animation with the launch of “Lil Pudgys,” a new original YouTube series developed in collaboration with TheSoul Publishing

We're excited to share our latest quarterly newsletter!

Six of our most beloved channels are now live on Whale TV+!

Hasbro Inc., a leading toy and game company, and TheSoul Publishing announce a new toy stop-motion 14-episode series

Who's ready to test their knowledge, discover fascinating facts, and explore the wonders of the world?

To celebrate the season, Crayola and TheSoul Publishing just unveiled special holiday content on YouTube Kids!

At TheSoul, we’re always exploring innovative ways to bring joy and creativity to global audiences.

TheSoul Publishing, a global leader in digital media and content creation services, today announced the acquisition of a majority stake in Mediacube

We’re beyond thrilled to announce that our innovative collaboration with Crayola

Zone·tv today announced that its premier Free, Ad-Supported Television (FAST) app zone·ify will now feature 5-Minute Crafts® and 123 Go!

Get ready for a Spooktacular Halloween adventure on YouTube Kids with your favorite baby heroes!

We are a Lovie finalist for TOP SOCIAL CREATOR of 2024

Bolt+, the immersive streaming platform from BoltOS, and TheSoul Publishing announce a strategic partnership.

We’re thrilled to share that our ongoing collaboration with Crayola

We're excited to share our latest quarterly newsletter!

TheSoul's Victor Potrel joined Ian Shepherd for an engaging podcast conversation on the creator economy.

Today we announced our partnership with Sling TV

TheSoul Publishing announces the launch of World’s Fair Communications

TheSoul's Victor Potrel shares his insight with Jade Beason on The Creator Project podcast and Jeff Barrett on the Shorty Awards' It’s No Fluke podcast.

TheSoul Publishing is excited to introduce TheSoul Sound, a cutting-edge music service that simplifies and amplifies how music is promoted, discovered, and monetized.

This past week, leaders from TheSoul were welcomed to the stage in different corners of the globe.

We are happy to share that TheSoul Publishing’s 5-Minute Crafts has been named a 2024 Webby Award winner

The 2024 Shorty Award Finalists were announced this week and TheSoul Publishing team secured 5 NOMINATIONS! 

Congrats to the entire team at TheSoul Publishing as 5-Minute Crafts is once again a Webby Award nominee.

FreeCast and TheSoul Publishing are announcing the launch of 8 free ad-supported television (FAST) channels

What is the future of content creation?

Alongside Samsung TV Plus we’re turning even more living rooms into hubs of inspiration and entertainment!

rlaxx TV, the rapidly expanding streaming experience, is adding three our popular channels— 5-Minute Crafts®, 123 GO!, and soon Bright Side— to its content lineup. 

TheSoul Publishing announces an exciting leadership transition.