Bye-Bye Publishing. Hello Group.

For nearly ten years, “Publishing” has been part of our name. But let’s be real: we outgrew that label a while ago. Today, we’re making it official… TheSoul Publishing is now TheSoul Group.

Why the change? Because we’re no longer just publishing content. We’ve built an entire creator universe.

And here’s what that universe looks like:

• TheSoul Media – World’s leading social content producer

• Underscore Talent – Talent management and creator services focused on premium content

• Mediacube – Tech-driven creator services with a seamless payment platform.

  
  

Some figures that will blow your mind (yeah, we also think it’s pretty unbelievable):

• We have 5 billion subscribers across platforms

• 100 billion monthly views

• A presence on 60+ global platforms

• 15,000+ creators in our ecosystem

  
  

TheSoul Group, led by CEO Arthur Mamedov, now spans video production, animation, AI, talent management, music, brand partnerships, content licensing, creator finance, and social media strategy.

So yeah, “Publishing” felt a little too… 2016. This is 2025, and TheSoul Group is built for the digital-first future. New name. Same mission: to help creators, brands, and audiences win in the creator economy.

Welcome to TheSoul Group. Let’s go!