TheSoul Group Lights Up Vodafone Deutschland GigaTV with 5-Minute Crafts, Powered by Amagi

TheSoul Group, one of the world's most viewed digital entertainment companies, today announced the launch of one of its flagship entertainment brands, 5-Minute Crafts, on Vodafone Deutschland's GigaTV, delivered through Amagi, the cloud technology and content partner powering Vodafone's FAST offering.

The launch brings one of TheSoul's most-watched brands to Vodafone Deutschland customers as a Free Ad-supported Streaming TV (FAST) channel. It is available directly through the GigaTV electronic program guide, with no additional app or subscription required, giving audiences an always-on, lean-back way to enjoy the content they love.

5-Minute Crafts, the most-watched DIY and creative content brand in the world, brings exactly the kind of broad, all-ages appeal that makes FAST channels work and gives Vodafone Deutschland’s GigaTV viewers in Germany even more reasons to stay tuned in. Amagi's FAST framework handles the channel operations behind the scenes, keeping the experience seamless from launch day on.

"This is a big moment for our German fans. Bringing 5-Minute Crafts to Vodafone Deutschland GigaTV means our content is now just a click away for millions of households with no app or login required. This launch is the latest step in TheSoul Group's push beyond social platforms and into connected TV, bringing the brands that already reach billions of people worldwide into Vodafone Deutschland's living-room environment. Amagi made this partnership seamless to bring to life, and this is just the beginning of what we're building together."

-        Jonathan Shrank, VP of Streaming & Content Partnerships, TheSoul Group

“Successful FAST services are built on strong collaboration between content owners, platforms, and technology partners. We're delighted to work with TheSoul Group and Vodafone Deutschland to bring 5-Minute Crafts to GigaTV viewers through a seamless, cloud-powered delivery platform. This launch highlights how FAST continues to create new opportunities for premium digital content to reach audiences in meaningful ways.”

-        Sridhar Sinnasamy, GM of Distribution and Ads Business, Amagi

 About TheSoul Group

TheSoul Group (formerly TheSoul Publishing) is a leading creator business platform positioned at the center of the creator industry. Focused on digital content production, talent management, and creator financial services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the launch of TheSoul Media division. TheSoul Media's creative agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, generating over a hundred billion social media views monthly across its portfolio of entertainment brands and creators.

Founded in 2016, TheSoul is headquartered in Cyprus, with production studios and offices across Europe and the United States. The company continues to redefine how creators, brands, and audiences connect in the digital-first era.

About Amagi

Founded in 2008, Amagi (www.amagi.com) is a cloud-native SaaS platform serving the global media and entertainment industry. Amagi enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms without investing in traditional broadcast infrastructure. Its diversified platform, which includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, allows media companies to run end-to-end content operations, get comprehensive distribution reach, and offer monetization capabilities across streaming-led environments. Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries with the aim of helping media companies build audience value using its cloud-native platform.

Media Contacts

TheSoul Group

Jonathan Shrank, VP of Streaming & Content Partnerships, jonathan.shrank@id.thesoul.io

Amagi

Neha Yadav, Business Head of Amagi Marketplace, neha.yadav@amagi.com