5-Minute Crafts Launches on Samsung TV Plus in the UK and Ireland

[London, October 27, 2026] TheSoul Group today announced the launch of 5-Minute Crafts (5MC), one of its flagship entertainment brands, on Samsung TV Plus in the United Kingdom and Ireland. The channel is available from October 27 as a Free Ad-supported Streaming TV (FAST) channel on Samsung TV Plus, Samsung's free streaming service, with no subscription required. 

5-Minute Crafts, the most-watched DIY and creative content brand in the world, brings its hands-on, all-ages ideas to UK and Irish audiences, giving Samsung TV Plus viewers an always-on, lean-back way to enjoy the content they already love.

5-Minute Crafts is one of the most-watched channels on YouTube, with 400+ million subscribers, content in 20 languages, and was awarded the FAST Channel of the Year at the 2026 TellyCast Digital Video Awards.

The launch builds on TheSoul’s existing partnership with Samsung TV Plus, which first brought 5-Minute Crafts to viewers across Europe and Latin America.

“5-Minute Crafts already has a huge following in the UK and Ireland”, commented Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group. “Now those fans can watch this beloved content on the biggest screen in the house. Samsung TV Plus helped prove that 5-Minute Crafts works as a lean-back TV experience and has been a strong partner across a number of territories, so bringing the channel to these markets was the natural next step.”

Chris Gregory, Head of Content Development, Samsung TV Plus EMEA, said: “5-Minute Crafts has built a huge audience by making creativity accessible and entertaining. We’re delighted to expand our partnership with TheSoul Group to bring the channel to Samsung TV Plus viewers in the UK and Ireland. Its mix of imaginative projects and everyday ideas is a great addition to our line-up, giving viewers more to discover and enjoy, subscription-free.”

About TheSoul Group

TheSoul Group (formerly TheSoul Publishing) is a leading creator business platform positioned at the center of the creator industry. Focused on digital content production, talent management, and creator financial services, TheSoul continues to expand, as demonstrated by its acquisitions of Mediacube and Underscore Talent, along with the launch of TheSoul Media division. TheSoul Media's creative agency partners with global brands to drive growth through content creation and social media strategy. TheSoul has long been at the forefront of digital content innovation, generating over a hundred billion social media views monthly across its portfolio of entertainment brands and creators.

Founded in 2016, TheSoul is headquartered in Cyprus, with production studios and offices across Europe and the United States. The company continues to redefine how creators, brands, and audiences connect in the digital-first era. For more information, visit https://thesoul.group. 

About Samsung TV Plus

Samsung TV Plus is a premium global entertainment service committed to delivering exceptional experiences for everyone and every moment. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand all in one place. The streaming service carries nearly 5,000 ad-supported linear channels in 30 countries and is accessible exclusively on active Samsung devices. Samsung TV Plus is available on Samsung TVs, Galaxy devices, and Samsung Smart Monitor, all subscription-free. To learn more, visit samsungtvplus.com. Follow us on Instagram, Facebook, X and LinkedIn.

Media Contacts

TheSoul Group

Jonathan Shrank, VP of Streaming & Content Partnerships, jonathan.shrank@id.thesoul.io

Samsung TV Plus

Taran Ahluwalia, PR & Communications Manager, Samsung TV Plus

t.ahluwalia@partner.samsung.com | +44 7552 496395