TheSoul Group Partners with OTT Studio to Distribute Entertainment Content Across YouTube & Social Platforms

Today, TheSoul Group announced a new partnership with OTT Studio to distribute their long-form entertainment content across YouTube and social media platforms.

The agreement will focus on expanding audience reach and monetization opportunities for OTT Studio’s catalog of films, series, documentaries and other premium long-form programming through a comprehensive YouTube-focused distribution strategy. The partnership will include OTT Studio’s flagship brands, Free Movies Plus and Christmas Plus, extending these established connected TV destinations onto YouTube

The initial rollout will feature a broad range of content genres including action, drama, romance, documentary, comedy, and horror titles optimized for growing connected TV and YouTube audiences.

OTT Studio is one of the fastest-growing independently owned media companies and video publishers in the connected TV space, operating more than 30 video networks and FAST channels spanning movies, television, kids programming, music, sports, and seasonal entertainment.  Across its brands and networks, OTT Studio has generated more than 20 million organic connected TV installs.

“Long-form viewing behavior continues to evolve rapidly, particularly as audiences increasingly consume premium entertainment through YouTube on connected TVs,” said Victor Potrel, Executive of External Strategy at TheSoul Group. “This partnership combines OTT Studio’s diverse and compelling catalog with TheSoul Group’s expertise in audience development, monetization, and platform optimization. We see a significant opportunity to help premium content owners unlock additional value from their libraries through modern digital distribution strategies.”

"Premium content libraries have tremendous untapped value beyond traditional streaming distribution," said Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group. "As YouTube increasingly becomes a primary destination for television and film consumption, content owners need distribution partners that understand both audience growth and platform economics. OTT Studio has assembled an exceptional portfolio of entertainment brands, and we're excited to ignite new revenue opportunities across YouTube and social platforms."

“We believe content owners today need far more than simple digital uploads,” said James Patrick, Cofounder of OTT Studio. “TheSoul Group brings sophisticated operational capabilities, deep platform expertise, and proven audience engagement strategies that make them an ideal partner as we continue expanding the reach and value of our streaming brands’ catalogues across YouTube and social video ecosystems.”