TheSoul Group Launches 5-Minute Crafts and 123 GO! on Powered by TiVo Devices Across Multiple Countries

Two of the world's most-watched digital brands expand their streaming footprint to TiVo's connected TV platform

[London, 15-09-2016] TheSoul Group (TSG) is launching two of its flagship brands, 5-Minute Crafts (5MC) and 123 GO!, on TiVo OS, Xperi’s independent connected television platform. The channels are available now within the TiVo channels app to viewers across multiple countries, including the United States, the United Kingdom, Germany, Italy, and France.

The expansion brings 5MC and 123 GO! to TiVo's growing global audience of connected TV viewers, adding a lean-back, always-on destination for fans of both brands alongside their existing presence on social video platforms.

"Launching on TiVo’s platform gives our audiences a new way to watch on the biggest screen in the house," said Jonathan Shrank, VP of Streaming and Content Partnerships at TheSoul Group. "Reaching viewers across multiple key markets through a single platform partnership is exactly the kind of distribution scale we're focused on building."

“TiVo OS is built to make great content easy to find, watch and enjoy, and TheSoul Group’s brands are a strong addition to the experience,” said Stephane David, senior director, content partnerships and business development at TiVo. “5-Minute Crafts and 123 GO! bring broad appeal and proven audience demand across our markets.”

5-Minute Crafts is one of the most-watched channels on YouTube, with more than 300 million subscribers and content available in 20 languages. Last month, the channel received top honors at the 2026 TellyCast Digital Video Awards winning FAST Channel of the year. 123 GO!, with more than 180 million subscribers and content available in 19 languages is one of TSG's top- performing lifestyle and entertainment brands, known for its format-driven, highly shareable content.

About TheSoul Group

TheSoul Group is a leading creator economy company operating at the intersection of content, technology, and talent. Its three divisions -- TheSoul Media, Underscore Talent, and MediaCube -- power some of the world's most-watched digital brands, including 5-Minute Crafts, Bright Side, and 123 GO!, while supporting independent creators with tools and infrastructure to build and monetize their audiences. TSG's content reaches hundreds of millions of viewers across social video platforms, FAST channels, and connected TV.

Media Contact Eric Schultz World's Fair Communications - eric@worldsfair.io