TheSoul At Create London: Breaking Down the Microdrama Boom

What's driving the microdrama boom and where do the real opportunities lie?

Yesterday at C21 Media's Create London, TheSoul's Victor Potrel, Executive of External Strategy, joined fellow vertical platform leaders to dive into the topic.

The session covered content strategies, monetization models, and how generative AI is shaping the next wave of scalable hits across the creator economy. With the microdrama market projected to grow from $11bn to $14bn this year alone, the conversation couldn't be more timely.

TheSoul Group has been building in this space while others are still mapping it. Panels like this one are where that experience translates into industry dialogue.