TheSoul’s FAST channels Launch on VIDAA’s Connected TV platform across Americas

Millions of new households across the Americas can now access TheSoul Group’s full lineup of FAST channels through a new distribution partnership with V, the company behind the VIDAA Smart TV OS.

The agreement brings all nine of TheSoul’s FAST channels to VIDAA’s Connected TV platform (available on Hisense, Toshiba, and Vestel devices) across Brazil, Mexico, and the United States. This rollout significantly expands TheSoul’s reach in key FAST markets while giving viewers seamless access to a wide mix of family-friendly animation, feel-good entertainment, and digital-first storytelling.

“Bringing our most-loved channels to the VIDAA platform is a natural progression of our goal to make our content available to streaming audiences around the world,” said Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group. “FAST continues to grow rapidly in the Americas, and this exciting collaboration ensures our fans have even more ways to discover and enjoy TheSoul’s unique mix of global entertainment.”

VIDAA, one of the world’s fastest-growing Connected TV operating systems, serves millions of households globally through its integration into leading smart TV brands.

Denis Oštir of V added, “We are committed to constantly improving our offering of high-quality streaming channels globally, and TheSoul offers what our viewers desire - recognizable brands and a digital-native storytelling tailored for younger audiences. They just make sense to be included in our offering across the Americas.”

This launch reinforces TheSoul Group’s commitment to expanding its global FAST footprint, with additional international partnerships and market entries planned for the near future.