5-Minute Crafts is Available Now on Prime Video in the U.S.

Get your mood boards ready! 5-Minute Crafts, the most-watched DIY and creative content brand in the world, is available now on Prime in the United States as a dedicated linear channel. That includes a World Cup episode premiering on Prime Video, before it's available anywhere else. 

The launch gives US audiences a new way to experience the brand: always on, no searching required. It's a lean-back, TV-native viewing experience designed for audiences who want great content without the friction of choosing what to watch next.

"This launch brings 5-Minute Crafts to both our devoted fans and a whole new audience discovering us for the first time. Premiering brand-new episodes ahead of social speaks to the value we place on this launch," said Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group. "FAST offers a fundamentally different kind of viewing experience than on-demand, one where you're not scrolling through a library or deciding what to watch next, but simply tuning in and letting a well-curated stream of content entertain you."