Our
Brands
5-Minute Crafts
The most-watched DIY digital brand in the world. 5-Minute Crafts is known around the globe for its positive, fun and quirky DIY crafts. Videos on this channel are sure to inspire and ignite the creative sparks within all of us!
300M+ YouTube combined subscribers
Top 5 Facebook page by worldwide followers
55M+ Instagram subscribers
20M+ TikTok combined followers
Produced in 20 languages
123 GO!
Featuring easy makeup and fashion hacks, lighthearted pranks and funny observations. 123 GO! delivers entertaining and positive videos about everything trending right now.
180M+ cross-platform subscribers
4.8B+ views on YouTube
6.9M followers on TikTok
Produced in 19 Languages
Bright Side
Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture
200M+ cross-platform subscribers
1B+ views on TikTok
10B+ views on YouTube
44M followers on Facebook
Produced in 17 languages
Slick Slime Sam
Have you ever seen a talking slime? Well, meet Slick Slime Sam! He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.
40M+ YouTube combined subscribers
3.5B+ lifetime views on YouTube
2B+ minutes watched on YouTube every month
Produced in 17 languages
5-Year Crafts
Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.
4.5M+ subscribers on YouTube
1.6B+ lifetime views on YouTube
100M+ lifetime views on TikTok
La La Life
Life is full of ups and downs, but at La La Life, we choose to focus on the bright side. Our positive and uplifting videos cover a wide range of relatable topics, from teen struggles to life hacks and everything in between. So why not join us, and let's spread some joy together?!
2.5B+ views on YouTube
1.3M followers on TikTok
Produced in 18 languages
Baby Zoo
What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories! Our baby animals sing viewers lessons about everything from crossing the road, to the colors of the rainbow, to counting to ten!
7M+ subscribers on YouTube
6B+ views on YouTube
200M+ average monthly views on YouTube
Avocado Couple
Ava & Cado are here to share their sometimes awkward, sometimes spicy, and always hilarious adventures with you.
20M+ cross-platform subscribers
3B+ views on YouTube
Produced in 4 languages
Teen-Z
High school can make you laugh, cry and cringe, all in one day! Teen-Z uses creative animation to tell funny stories about students as they fall in love, make friends, and get into plenty of awkward situations!
5M+ cross-platform subscribers
1.3B+ views on YouTube
Produced in 10 languages
VIDEO AND ANIMATION
Creative visuals for a global audience
Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 21 different languages
5-Minute Crafts
The most-watched DIY digital brand in the world. 5-Minute Crafts is known around the globe for its positive, fun and quirky DIY crafts. Videos on this channel are sure to inspire and ignite the creative sparks within all of us!
300M+ YouTube combined subscribers
Top 5 Facebook page by worldwide followers
55M+ Instagram subscribers
20M+ TikTok combined followers
Produced in 20 languages123 GO!
Featuring easy makeup and fashion hacks, lighthearted pranks and funny observations. 123 GO! delivers entertaining and positive videos about everything trending right now.
180M+ cross-platform subscribers
4.8B+ views on YouTube
6.9M followers on TikTok
Produced in 19 LanguagesSlick Slime Sam
Have you ever seen a talking slime? Well, meet Slick Slime Sam! He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.
40M+ YouTube combined subscribers
3.5B+ lifetime views on YouTube
2B+ minutes watched on YouTube every month
Produced in 17 languagesLa La Life
Life is full of ups and downs, but at La La Life, we choose to focus on the bright side. Our positive and uplifting videos cover a wide range of relatable topics, from teen struggles to life hacks and everything in between. So why not join us, and let's spread some joy together?!
2.5B+ views on YouTube
1.3M followers on TikTok
Produced in 18 languagesBaby Zoo
What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories! Our baby animals sing viewers lessons about everything from crossing the road, to the colors of the rainbow, to counting to ten!
7M+ subscribers on YouTube
6B+ views on YouTube
200M+ average monthly views on YouTubeBright Side
Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture
200M+ cross-platform subscribers
1B+ views on TikTok
10B+ views on YouTube
44M followers on Facebook
Produced in 17 languagesTeen-Z
High school can make you laugh, cry and cringe, all in one day! Teen-Z uses creative animation to tell funny stories about students as they fall in love, make friends, and get into plenty of awkward situations!
5M+ cross-platform subscribers
1.3B+ views on YouTube
Produced in 10 languagesAvocado Couple
Ava & Cado are here to share their sometimes awkward, sometimes spicy, and always hilarious adventures with you.
20M+ cross-platform subscribers
3B+ views on YouTube
Produced in 4 languages5-Year Crafts
Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.
4.5M+ subscribers on YouTube
1.6B+ lifetime views on YouTube
100M+ lifetime views on TikTok
EDITORIALS
Bright Side and beyond
Our family of websites shares positive news, inspiring stories, and clever life hacks that spark wonder. Speaking many languages yet united by curiosity, our platforms connect millions across the globe with uplifting content that resonates with every heart
20
20
20
websites in a wide variety of languages
35M+
35M+
35M+
monthly users
Let's build your future together!
Turn your ideas into the reality you're passionate about
thesoul.group © 2026
Let's build your future together!
Turn your ideas into the reality you're passionate about
thesoul.group © 2026
Let's build your future together!
Turn your ideas into the reality you're passionate about
thesoul.group © 2026